Style Setter: The Jewelry Brief Interviews Shlomit Ofir

Shlomit Ofir is a young Israeli designer with an amazing amount of talent and seemingly endless energy! She blogs; designs jewelry, clothing and accessories; and recently opened her second shop. I discovered her jewelry in an organic google search on vermeil. I was drawn to the simplicity and creativity of her designs. Shlomit’s pieces are beautiful, easy to wear and there is a piece for every mood or destination.

The jewelry is carefully crafted and each piece is a delicate work of art. Shlomit’s formal education was in industrial design, so she has an eye for picking out the most beautiful design elements in everyday objects. These “snap shots”, as she calls them, serve as her inspiration. The result is a fashion-forward/urban meets antique as well as 21^st century meets mid-century group of wonderful collections. With her commitment to producing affordable jewelry, I am looking forward to collecting Shlomit Ofir’s pieces for a long time.

You can find Shlomit Ofir jewelry at her boutiques in Tel Aviv, her website or our favorite new go-to site for fashion jewelry, April M, founded by yours truly, the Briefer.

What is the main source of your design inspiration?

I am inspired mostly by everyday things around me and try to capture the beauty in them. Leaves on a tree, flowers and birds or even the urban scenery of the city I live in are reflected in my creations.

Your formal training is in industrial design. How do you incorporate those design principles into your jewelry?

During my industrial design studies I had the chance to experience using different technologies which are used in various industries. In my jewelry, I try to incorporate these technologies, such as chemical etching and laser cutting, into my jewelry to create unique pieces and to widen my options for designing and manufacturing.

Who, past or present, has had the greatest influence on your career?

The designers which I most admire and see as a great influence are Charles and Ray Eams.  Besides their great contribution to design history, they had a great approach to their role as designers: they saw themselves not as industrial or graphic designers, but as total designers, which also plan houses, design toys and even make movies. I try to follow this approach and not to limit myself to one field of design, but to see design as a way of living.

The high quality product and the affordable price point of your collections are very enticing. Do you have a commitment to producing attainable art?

I see my jewelry as fashion. Therefore, it changes and evolves constantly. I would like to have my customers come back and enjoy buying new pieces often, the same as they would stock up on a new wardrobe for the season. The affordable price range enables that. Keeping my prices affordable also enables me to be creative with my design, since it’s easier for customers to take a chance with a unique piece without having to think how functional it would be for them.

What are you working on right now?

These days I’m working on the new jewelry collection for this upcoming winter. The main theme in the collection will be stones and crystals and I hope it will be well received as previous collections.